Hey there! I'm

Nistha Kaushal

I make products people actually enjoy using.

Senior Product Designer · 10+ years of turning complex problems into simple, delightful experiences.

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Nistha Kaushal
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About me

I turn "this feels confusing" into "this just works."

I'm a Senior Product Designer who enjoys untangling messy problems, simplifying complex flows, and crafting experiences that feel effortless—even when they're anything but. I tend to ask why a lot, but it's usually in service of building something more thoughtful, more useful, and more human.

My sweet spot lies in B2C products, onboarding, and AI-powered experiences—spaces where small design decisions can have an outsized impact on how people engage, convert, and stay.

Outside of work, I'm often traveling, curating playlists, or quietly critiquing the UX of whatever I used last (sometimes deserved, sometimes not).

User Research Interaction Design Design Systems Prototyping Figma Product Strategy Usability Testing A/B Testing Systems Thinking Vibe Coding AI First Experiences
Selected work

Projects I'm proud of

01
Expedia Senior UX Designer 2025 · 4 months App (Android + iOS)

Activity Discovery — Making "Top 10 Things to Do" Immersive

The Problem

The 'tours, activities & experiences' segment is the third largest in the travel industry ($225B+), yet remains largely untapped. Static lists didn't convey what activities actually feel like, users bounced to YouTube/Instagram for validation, and engagement with experiences lagged far behind hotels & flights.

The Impact

0% Increase in interaction with activities
0% Uplift in click-through to detail pages
0% Increase in time on destination page
View case study →
02
Expedia Senior UX Designer 2025 · 2 months App (Android + iOS)

Car Rental Upgrades — Surfacing Affordable Value

The Problem

Users looking at car rentals on the product detail page lacked confidence to upgrade without restarting their search, causing missed revenue and decision friction. The hypothesis: if users can compare higher-tier cars and see the value difference directly on PDP, they'll upgrade without negatively impacting conversion.

The Impact

0% Upgrade attach rate lift
0% Revenue per visitor lift
0% Average order value lift
View case study →
03
Monotype (Enterprise) Product Designer 12 weeks Web Dashboard

Font Subscription Management for Design Teams

The Problem

Design and advertising agencies rely heavily on premium fonts from platforms like Monotype, but managing access, licensing, and usage across teams is fragmented and risky. No clear visibility into who has access to what, non-compliant usage, and manual admin processes created both legal exposure and wasted time.

The Impact

0% Reduction in duplicate downloads
0% Increase in active font usage
0+ Team satisfaction NPS score
View case study →
The full story

Want the details?

My resume has the full timeline — every role, every skill, every adventure in design land.

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Get in touch

Let's make something great together.

Whether you have a role in mind, a project to discuss, or just want to say hello — I'd love to hear from you.